A closet to die for

In case you missed or forgot it, let's look back! FIRE AFFAIR has teamed up last year with the largest, interactive museum in Europe, The Upside Down Museum Amsterdam. An initiative of influencer Anna Nooshin. The Upside Down has opened its doors on the 3th of July 2020 and is full of unique, Instagrammable rooms where you can make great photos and videos for your TikTok or Instagram. One of the experiences is a pink mega walk-in closet which was transformed by us into a pop-up store during the opening-month. Here we showed off our coolest items and gave visitors the opportunity to try on our pieces, create amazing content and even buy them. More fun! They could also meet and greet influencer (and founder of FIRE AFFAIR) Romy D'Fonseca and win 150 euros shopping money. It was an incredible month with amazing people. Thank you all for your visit and support!

Also many thanks to The Upside Down Museum. We are grateful for this interactive collaboration and giving us the chance to be present in your museum.

Curious about the museum? Tickets are available again! Please be aware of the corona measures.

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